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 In this issue
Applications Available for City of Winston-Salem University Dell Confirms It Will Repay Local Incentives City Offering Prescription Discount Cards Census Bureau Revises City Population Estimate City Wins Three National Marketing Awards Public Input Sought for South Suburban Area Sanitation Collections Changed During Thanksgiving Week Koger Fire Station Dedicated Oct. 29
Read this newsletter online go to the City of Winston-Salem web site
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City Government

Mayor Allen Joines
City Council Vivian H. Burke, Mayor Pro Tempore Dan Besse Robert C. Clark Joycelyn V.Johnson Molly Leight Nelson L. Malloy, Jr. Wanda Merschel Evelyn A. Terry
City Manager Lee D. Garrity
www.cityofws.org City Council online |
 Applications Available for City of Winston-Salem University
The city is accepting applications for the next class of “City of Winston-Salem University,” to begin Jan. 28.
City of Winston-Salem University gives citizens a better understanding of city government, including the responsibilities of various city departments and the city’s role in the community.
Classes will meet every Thursday evening for three hours through April 15, except for Easter week. Topics will include city governance and finance, sanitation, utilities operations, streets and transportation, public safety, planning and economic development, housing, recreation, public facilities, and internal city operations.
Participation is limited to 20 residents from Winston-Salem and Forsyth County who will be selected through an application process.
Applications must be received by 5 p.m. Dec. 31. Applications are available at the Marketing & Communications Department in City Hall, 101 N. Main St. Suite 336. The application is also posted online and can be printed and mailed in, or filled out and submitted online. For more information, call City Link at 727-8000.
CWSU information and application
 Dell Confirms It Will Repay Local Incentives
Dell Inc. has confirmed in writing that it will repay $26.5 million in incentives from the city, Forsyth County, the Millennium Fund and the Forsyth County Development Corp. following its decision to close its computer assembly plant in Forsyth County.
A letter from Dell to Mayor Allen Joines, dated Oct. 20, states, “Dell agrees and acknowledges that the amounts listed in your letter are the amounts to be repaid …within 30 days from receipt of a formal letter sent by the community at the time the Dell facility in Winston-Salem ceases operations.” The letter is signed by Kip Thompson, Dell’s vice president for global facilities and strategic growth.
Thompson sent his letter in response to a letter Joines sent on Monday, Oct. 19, outlining the amounts to be reimbursed by Dell. They are: $15,556,071 to the city; $7,916,328 to the county, $2,774,228 to the Millennium Fund; and $308,622 to the Forsyth County Development Corp.
“No one in government likes having to pay incentives to bring employers to a community,” Joines said, “but it is necessary in order to be competitive. However, incentives must include the protection of strong performance requirements. Dell’s agreement to repay all local incentives validates the strength of our contract with Dell and shows that incentives are not inherently risky if properly structured.”
The city’s incentive agreement with Dell required that the company create 1,700 jobs within five years of the plant opening on September 19, 2005, and invest at least $100 million. Failure to meet these conditions would result in a return of all upfront expenditures, incentive payments and title to the land Dell purchased with city money.
Of the $15,556,071 paid by the city, $8.5 million was for land acquisition, site preparation, and other upfront costs. Annual incentive payments were based on Dell’s property-tax payments.
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City Offering Prescription Discount Cards
The city is partnering with the National League of Cities to offer free prescription discount cards to all city residents. The cards can be used at any participating pharmacy to receive a discount on prescriptions not covered by insurance.
Cards are available at all city recreation centers, the Experiment in Self Reliance Inc., Family Services Inc., The Salvation Army, the Winston-Salem Urban League, the United Way Prosperity Center, and all Forsyth County library branches inside the city limits.
There are no enrollment or membership fees to use the card. One card can be used by all members of a family. There are no age or income restrictions and no limits on how many times individuals can use the card.
There is no waiting period. City residents simply present their card at a participating pharmacy. Savings may vary by drug and by pharmacy; however, the National League of Cities reports that the card provides an average savings of 20 percent.
This discount program is not insurance. Users pay the negotiated discount price offered through the program or the pharmacy’s retail price, whichever is lower. Prescriptions purchased through this program are not eligible for reimbursement through Medicaid, Medicare or any other government program.
At least 70 pharmacies in the Winston-Salem area are participating in the program, including independent pharmacies and pharmacies operated by Walgreens, Wal-Mart, CVS and Rite Aid. The program is being administered for the National League of Cities by the Caremark Pharmacy Services division of CVS. Nationwide, more than 300 cities are participating in the program.
For program information, to locate a pharmacy, look up a drug price or access health resources, go to Caremark Pharmacy Services web site or call toll-free (888) 620-1749.
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Census Bureau Revises City Population Estimate
U.S. Census Bureau has revised its 2008 population estimate for Winston-Salem and now puts the city population at 227,834. This is an increase of more than 10,000 from the previous 2008 estimate, which the city challenged.
Paul Norby, the city-county planning director, said that the new estimate is just 528 less than the N.C. demographer’s estimate of 228,362. The revised estimate is important because it is used in determining federal distributions and grants based on population, Norby said.
With the revised estimate, Winston-Salem ranks as the 84th largest city in the United States, ahead of Baton Rouge, La., and just behind Birmingham, Ala.
The Census Bureau originally estimated the city’s 2008 population at 217,600, which was almost 6,000 less than its revised 2007 estimate of 223,532.
City-County Planning Board web site |
Public Input Sought for South Suburban Area
Members of the City County Planning Department will hold a community visioning meeting Tuesday, Nov. 10, to solicit public opinion on how the South Suburban Area should grow and develop through 2025. The meeting will be held from 6 - 8 p.m. in the Family Life Center of Pinedale Christian Church, 3395 Peters Creek Parkway, Winston-Salem.
The South Suburban Area is bounded by Silas Creek Parkway on the north, Thomasville Road (N.C. 109) on the east, Ebert Road on the west and the Forsyth County line on the south. For more information, call City Link at 727-8000 or e-mail kirke@cityofws.org.
Koger Fire Station Dedicated Oct. 29
The Koger Fire Station was dedicated Thursday, Oct. 29, at 5991 Koger Lane, near the corner Koger Lane and Rural Hall-Bethania Road. The station is named after the Koger family and sits on land that has been in the family since patriarch Madison Koger settled there in the 1870s. The station is home to Engine Co. 20, which serves the northwest side of Winston-Salem. |

 City Wins Three National Marketing Awards
The city of Winston-Salem received three national awards during the annual meeting of the City-County Communications & Marketing Association, the national professional organization for marketing departments of local government.
“Faces of the Homeless” and “This Place Matters” won 2009 Savvy (first-place) awards for public service announcements and best use of a promotional item, respectively. A recruiting brochure for the Fire Department won a 2009 Silver Circle (second place) award.
“Faces of the Homeless” is a 30-second PSA produced to raise public awareness and support for the Ten-Year Commission to End Chronic Homelessness. The spot combined stark black and white photographs with haunting choral music to challenge viewers to distinguish between those who were homeless and those who were not. The judges called it, “A different and exciting approach to educating the public about homelessness. … We got chills watching.”
“This Place Matters,” a photo-sharing campaign coordinated by the Historic Resources Commission to raise awareness of historic preservation, had a secondary goal of increasing the number of “fans” of the city’s Facebook page. Before the start of the campaign, on April 17, the city had 540 fans. Six days later, this number had more than tripled, to 1,700. By April 29 the city had 3,121 fans. The judges praised it as a “great use of a social marketing tool in a very creative way.”
The Fire Department recruiting brochure combines clear, concise copy and photos taken at actual fires in an eye-catching brochure deliberately proportioned to stand out from the crowd. The judges praised its “use of copy and layout. … You get a real sense of what it means to be part of the ‘team’ with this recruiting brochure!”
“Faces of the Homeless” and the Fire Department recruiting brochure are posted on the city’s Web site.
Counting this year’s three awards, the city has received 20 national awards from the City-County Communications and Marketing Association over the past nine years.
Video and brochure links on the city web site
The city’s Facebook page - be a fan!
 Sanitation Collections Changed During Thanksgiving Week
City offices will be closed Thursday and Friday, Nov. 26-27, for the Thanksgiving Day holiday.
Garbage collection will be rescheduled because of the holiday. Residents who normally have their garbage collected on Tuesday, Wednesday or Thursday will have their garbage collected a day early: Tuesday will be collected Monday, etc. Residents with Friday garbage collection will have their garbage collected on Monday, Nov. 30.
Curbside recycling will be collected as normal on Monday, Tuesday and Wednesday. Residents with curbside recycling collection on Thursday and Friday will be collected a day late: Thursday on Friday, and Friday on Saturday.
Yard-waste cart routes for Monday and Tuesday will both be collected on Monday, Nov. 23. Wednesday yard carts will be collected on Tuesday, Nov. 24 and Thursday will be collected on Wednesday, Nov. 25. For more information, call City Link at 727-8000.
Sanitation Division web site with leaf routes and holiday schedule for collections
Read this newsletter online: http://www.cityofws.org/Home/Nlnn/Newsletters/CityEdition Go to the City of Winston-Salem web site: http://www.cityofws.org Subscribe to this newsletter and get it in your e-mail. Go to the city's home page and click the "Sign in" link at the bottom of the left column and register as a member of this site. read about MyCityofWS
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