Marketing and Communications - March 20, 2018
The city of Winston-Salem has joined the Nextdoor social media platform to further its ability to reach citizens.
The city has activated a public agency account, which allows it to post items to all Nextdoor groups in the city when needed.
Nextdoor is a social media platform devised to serve individual neighborhoods. It provides a forum for neighbors to exchange information with each other, be it to organize a neighborhood event, solicit recommendations for a handyman or babysitter, or share a neighborhood concern.
Individuals join Nextdoor based on their address. However, Nextdoor allows police departments, cities and other public agencies to have an account that allows them to reach all groups within their jurisdiction. These agency accounts cannot see posts between members of Nextdoor groups; they can only see direct replies to an agency's post or messages sent directly to the agency, said Ed McNeal, the city’s director of marketing and communications.
"We joined Nextdoor because we see it as another way to connect with residents," McNeal said, "and with important information like the City Council’s potential bond referendum we want to be able to get information to as many people as possible."
Nextdoor is the city's sixth social media account, joining Facebook, Twitter, Instagram, LinkedIn and Flickr, McNeal said.
"Our use of Nextdoor, as with all our social media, is not intended to be a replacement for our CityLink contact center. CityLink is still where requests for services should continue to be handled. But our social media accounts are a good way to keep up with what's going on in city government."