Keep Winston-Salem Beautiful, Inc. was organized in 1979 as the Winston-Salem Clean Community Committee. The original purpose of the organization was to promote public interest in the general improvement of the environment as well as to initiate, plan and coordinate programs for litter control for the Winston-Salem community on a sustainable basis, implement and maintain the Clean Community Program and develop plans for improving the health, sanitation and safety of the city by beautifying the streets, highways, stream banks, lots, yards, and similar places. As stated in the bylaws, the further purpose of this program is to aid in the prevention of fires, diseases and other casualties by promoting efforts to remove and eliminate trash and other debris from the places mentioned above as well as encouraging the planting of trees, flowers, etc., in and around the city which in turn protects the song birds and other wild fowl.
The name for the Winston-Salem Community Committee was changed to Keep Winston-Salem Beautiful, Inc. in January of 1989 when it also became a certified affiliate of the national Keep America Beautiful.
As the years have passed, more projects have been added to the program. The purpose of Keep Winston-Salem Beautiful, Inc. continues to be one of education, working hand in hand with the citizens of Winston-Salem for a cleaner, litter-free City.