Keep Winston-Salem Beautiful News

Keep Winston-Salem Beautiful was honored with a President’s Circle Award from Keep America Beautiful for the sixth year in a row during its 55th annual national conference, held last month in Washington, D.C.

The President’s Circle Award recognizes exemplary effort by affiliates of Keep America Beautiful to reduce litter, minimize waste, and beautify and improve their local communities.

Keep Winston-Salem Beautiful received the award for meeting Keep America Beautiful’s standards of excellence by conducting an annual Litter Index, calculating the cost/benefit ratio of its programs, and encouraging volunteers to take greater responsibility for their community environment. In addition, award recipients must conduct activities in Keep America Beautiful’s three core focus areas of litter prevention, waste reduction, and beautification/community improvement, said Matthew McKenna, the president and CEO of Keep America Beautiful.

"One of the national organization’s most effective tools is the work of our grassroots network of affiliate organizations, which has an impact on millions of Americans each year," McKenna said.

Keep Winston-Salem Beautiful was organized in 1979 and today marshals thousands of volunteers annually for such events as the Great American Clean-Up in Winston-Salem, Big Sweep and Community Roots Day. In addition, Keep Winston-Salem Beautiful organizes the Clean and Green program in local schools and oversees the Adopt-a-Street, Adopt-a-Stream, Adopt-a-Park and Adopt-a-Flower Bed programs.

For more information about the President’s Circle Award and opportunities to be a Keep Winston-Salem Beautiful volunteer or sponsor, call 727-8013 or visit


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