Keep Winston-Salem Beautiful News

Keep Winston-Salem Beautiful has received a $2,000 grant from Keep America Beautiful to expand its “Every Butt Hurts” campaign against cigarette litter. The money will be used to place receptacles for cigarette butts at the Clark Campbell Transportation Center and at additional locations on Fourth Street.

“We’re pleased to receive this additional grant,” said George Stilphen, the executive director of Keep Winston-Salem Beautiful. “Every Butt Hurts has been a very effective campaign and this grant will allow us to expand it.”

Cigarette butts are the single most littered item in Winston-Salem. They can contain toxic chemicals and use artificial fibers that are not biodegradable.

Keep Winston-Salem Beautiful rolled out the cigarette litter prevention campaign in January. A pre-campaign survey in November 2010 of selected downtown locations tallied 2,558 cigarette butts in the gutters and on the sidewalks. A follow-up survey in March 2011 tallied 884 butts in the same locations, a 66 percent reduction.

The campaign was started with a $5,000 anti-litter grant through a Keep America Beautiful program funded by Reynolds American and Philip Morris USA. The local campaign consisted of the purchase and placement of cigarette butt receptacles, advertisements, free pocket ashtrays, a TV public service announcement. and a website (wwww.EveryButtHurts.com).

For more about the campaign and information on receiving a free pocket ashtray, go to www.EveryButtHurts.com or call CityLink at 727-8000.

 

Actions: E-mail | Permalink |