Keep Winston-Salem Beautiful News

Keep Winston-Salem Beautiful received three awards from Keep America Beautiful, including two for its cigarette litter prevention campaign, during KAB’s 58th annual national conference, held last month in New Orleans.

KWSB received a Distinguished Service Citation for implementation of its cigarette litter prevention program in downtown Winston-Salem. KWSB also received a Distinguished Service Citation for Creativity in Outreach & Media for its “Waltz of the Flying Butts” public service announcement and other efforts to promote the program.

Keep America Beautiful started the Cigarette Litter Prevention Program Awards to encourage affiliates to address what a KAB study found to be the most-littered item in America. The Creativity in Outreach & Media Awards honor advertising agencies, non-profit organizations, and KAB affiliates who produce public service advertising designed to effect positive change toward the environment.

Matthew McKenna, the president and CEO of Keep America Beautiful, said, “Organizations such as Keep Winston-Salem Beautiful are exceptional. It is simultaneously educating community members about the problems associated with this common source of litter, and seeing outstanding reduction in cigarette litter in those downtown areas where the program was implemented.”

Keep Winston-Salem Beautiful also received a President’s Circle Award for the ninth year in a row. The President’s Circle Award recognizes exemplary effort by affiliates of Keep America Beautiful to reduce litter, minimize waste and increase recycling, and beautify and improve their local communities.

Keep Winston-Salem Beautiful was organized in 1979 and today marshals thousands of volunteers annually for such events as the Great American Cleanup, Big Sweep, and Community Roots Day. In addition, Keep Winston-Salem Beautiful organizes the Clean and Green program in local schools and oversees the Adopt-A-Street, Adopt-A-Stream, Adopt–A-Flower Bed, Adopt-A-Park, and Sign Sweepers programs, the annual flower bed program, and flower bulb distribution.

For more information about opportunities to be a Keep Winston-Salem Beautiful volunteer or sponsor, go to

Every Butt Hurts  



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