Marketing and Communication News

The city of Winston-Salem received four national awards during the annual meeting last week of the City-County Communications & Marketing Association, the national professional organization for marketing departments of local government.

“Engine Four,” a 68-minute documentary, and MyCityofWS, the city’s interactive Web service, each won a 2008 Savvy (first place) Award, for best one-time program and for “other electronic communications,” respectively. The “Feed the Bin” series of recycling advertisements won a 2008 Silver Circle (second place) Award for public service announcements, and a recruiting video created for the Winston-Salem Police Department won a 2008 Award of Excellence (third place) for promotional video.

“Engine Four” combined meticulous research, rare photographs, original music, Foley stage sound effects, and professional narration to tell the inspiring story of seven white and eight black firemen who rose above the conventions of the Jim Crow South to serve in North Carolina’s first integrated firehouse in 1951. The firehouse was located on Dunleith Avenue in Winston-Salem.

An encore showing of “Engine Four” will be presented at 8 p.m. Sunday, Nov. 2, on WSTV-13, the Government Channel on TimeWarner Cable in Forsyth County.

MyCityofWS reaches out to citizens by converting the city Web site into a source of information customized to their interests. Citizens can receive e-mails notifying them when information is posted on the topics they are interested in, such as recreation league standings or reminders of meetings. The Savvy judges said of MyCityofWS: “Excellent use of ‘push’ technology. Winston-Salem is breaking new ground as the leader the rest of us should follow.”

To sign up for MyCityofWS, go to the city home page and click on “Sign In” in the left column under MyCityofWS.

The “Feed the Bin” ad campaign included eight 15-second spots that combined humor with everyday situations to promote curbside recycling. The spots can be viewed through the city Web site by surfing to the WSTV 13 link under Marketing & Communications.

The Police Recruiting Video is a two-and-a-half-minute video produced to give the Police Department a presence on You Tube, where many other law-enforcement agencies have posted recruiting videos. It combines interviews, quick cuts and original, kinetic music to impart the excitement and benefits of joining the department. It also can be seen on the city Web site.

Counting this year’s four awards, the city has received 17 national awards from the City-County Communications and Marketing Association over the past eight years.

Sign up for MyCityofWS

Watch "Feed the Bin" spots and the Police Recruitment video

Check the WSTV 13 broadcast schedule for the Engine Four documentary


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