Marketing and Communication News

The city has created accounts with the Facebook and Twitter social networking Web sites in order to broaden its means of reaching citizens.

Social networking sites use the Internet to allow people with common interests to exchange information. By joining Twitter and Facebook, the city can send information out to citizens, such as a change in the garbage collection schedule because of a holiday.

Citizens who sign up to receive the city’s Twitter posts get brief messages (no more than 140 characters) sent to their Twitter page. Twitter users can also have messages (called “Tweets”) sent as a text message to their cell phone, allowing them to get the message no matter where they are.

In addition, there are many free programs, such as Tweet-r and Twhirl, that allow users to receive Twitter posts on their computer desktop without opening their Web browser.
To receive city Tweets, create an account (it’s free) at and use the “Find People” link to search for CityofWS, then click “follow.” To have Tweets sent to your cell phone, click on the “Devices” tab.

The city created a Facebook account to tap into what has become the most popular social networking site on the Web. Anyone who has a Facebook account can search for City of Winston-Salem and click to become a “fan”. Then, whenever the city posts something new on its Facebook page, all the city’s fans get notified on their page.
Facebook accounts are free, too, and can be created at

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