Marketing and Communication News

Rock the Block!Rock the Block, the annual end-of-summer street festival in downtown Winston-Salem, is moving to Saturday and growing to a 12-hour event.

This year’s Rock the Block will be held from 11 a.m. to 11 p.m. Saturday, Sept. 18, said Ed McNeal, the city’s director of marketing and communications.

“Expanding to an all-day format on Saturday will allow us to present more music, give people more things to do, allow more vendors to participate, and provide more opportunity for families to attend,” McNeal said.

Rock the Block started in September 2002 when the city and the Downtown Winston-Salem Partnership joined forces to put on an evening festival to show off the newly completed improvements to Fourth Street. It proved so popular that it became an annual event, held the third Friday of September from 6 p.m. to 11 p.m. or midnight.
“For several years we have been asked about changing to a Saturday so we could expand the event,” McNeal said. “With the support of the Downtown Winston-Salem Partnership, downtown businesses, and our vendors and sponsors, we’re ready to make the move.”

Bands interested in performing at Rock the Block this year should send a demo CD to Rock the Block, P.O Box 2511, Winston-Salem, NC 27102.

Rock the Block Facebook page


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