Improving the Appearance of Our Streets

CAC LogoWinston-Salem’s roadways act as the “front doors” of our community for visitors and residents alike. So how do we enhance the appearance of our streets? One way is to properly maintain our existing trees, shrubs and grass along the street, as well as to pick up litter.

Another strategy involves the redesign of the physical components of the roadway, such as:

  • adding green spaces and trees;
  • providing patterned crosswalks for pedestrians;
  • creating new landscape designs;
  • installing new street lamps, benches and sidewalks;
  • developing compatible signage;
  • building pocket parks; or
  • identifying space for public art opportunities.

The Community Appearance Commission is working to enhance our city’s gateways and streets by addressing some of these permanent improvements through the Community Crossing Project.

Crossing Map

Community Crossing Project

University Corridor is an eleven-mile roadway that has been identified for additional enhancement funding by the city. The corridor stretches from Bypass I-40 at Silas Creek Parkway, continues through downtown Winston-Salem and links up with University Parkway to Highway 52.

University Cooridor Project Photo 1
University Cooridor

History of Project: The Community Crossing project began in the 1990s with a steering committee representing the public and private sectors. With significant public input that guided the process to completion, the Master Plan was completed in 1994 and endorsed by the Winston-Salem Board of Aldermen,(now the Winston-Salem City Council). The Corridor Master Plan recommends streetscape improvements including plantings, signage, lighting, pocket parks, public art opportunities, and special considerations such as fencing and pedestrian crossings.

Take a look!  To date, two segments have been completed.  The first completed section of the Community Crossing project was in the Boston-Thurmond neighborhood of Winston-salem that encompasses Cherry/Marshall/University Parkway from Northwest Boulevard to Coliseum Drive.  The Bost-Thurmond segment was completed in 1999 with a cost of just under $500,000.  This segment has been one of the most successful beautification efforts in the city of Winston-Salem, with decorative fencing, curvilinear sidewalks, and lush landscaping highlighting this heavily-traveled road between downtown and the Coliseum. A water-bill survey completed by the Community Appearance Commission in the year 2000 indicated that 78% of the respondents had noticed the new landscaping and decorative fencing along University Parkway between downtown and the Coliseum. The project certainly transformed a regular roadway into a colorful and proud section of our city.

The second phase of the project implementation was completed in 2006 at the intersection of Interstate 40 and Silas Creek Parkway, extending to the intersection of South Main Street to the east and the intersection of Konnoak Drive/Hollyrood Street/Silas Creek Parkway to the west.  The purpose of this project was to transform the confluence of right-of-way at these three roadways into an attractive gateway for the city of Winston-Salem by designing and installing striking, yet simple landscaping.  The area is a natural entry for travelers to downtown Winston-Salem and the Southeast Gateway area (to the east), as well as those seeking business along Silas Creek and Peters Creek Parkways (to the west).

The two phases of implementation were highly successful.  These are only the first of improvements that will be made over the next several years.  Watch the progress!

Revised 5/25/2010

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