Police Department - Aug. 26, 2014
As part of its on-going effort to recruit minority police officers, the Winston-Salem Police Department is promoting its HBCU scholarship program through an advertising campaign targeting Greensboro residents and students attending North Carolina A&T University.
The campaign, which began Aug. 25 and will run through September, is patterned after a campaign in Forsyth County that resulted in a 104 percent increase in visits to the Police Department’s employment web page.
The campaign comprises television, radio and billboard advertisements and targeted digital ads on Facebook, YouTube and Google that will be delivered to residents in Greensboro zip codes. The campaign budget is $8,790.
The ads feature the slogan, “Money for college. A job when you graduate,” and promote the Police Department’s Bonner-Redd-Surratt-Davis Scholarship Program for students attending historically black colleges and universities.
The program is open to sophomores, juniors and seniors and covers tuition, books and fees at public HBCUs. Students attending private HBCUs received an amount based on the average of public HBCU costs. Scholarship recipients must have a 3.0 grade point average and have a three-year service commitment with the Winston-Salem Police Department after they graduate. Complete details are available at WSPD.org.
The Police Department ran a similar campaign in May targeting Forsyth County residents, including students at Winston-Salem State University. During that campaign, the Police Department’s employment web page received 4,400 visits, compared with 2,100 visits the month before the campaign started. The HBCU scholarship page received 135 visits, compared with 85 in April.
For more information about careers with the Winston-Salem Police Department, visit the WSPD Scholarship page or call 877-777-WSPD.