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Marketing & Communications

Posted on: October 5, 2022

Travel Survey Coming to Select Households

Transportation planners in Winston-Salem and throughout the Triad soon will be mailing survey invitations to selected households throughout the region and will pay $10 or more to every household that participates.

The “Triad Travel Counts” survey is being coordinated by regional planning organizations in collaboration with the N.C. Department of Transportation and is designed to give planners a better idea of when, how and where people in the region travel – for work, for shopping, for school and for recreation and leisure.

Survey invitations will start arriving in mailboxes Oct. 10 in an envelope from NCDOT with the North Carolina state seal. The initial survey takes about 10 to 15 minutes to complete, depending upon the number of people and drivers in the household. Households that participate will receive $10 after completing the survey online.

Residents who complete the survey will be offered an opportunity to receive an additional cash incentive, ranging from $10 to $50, by recording everywhere that everyone in their household travels on an assigned date. Households have the option of reporting their trips online, over the telephone, or with a smartphone app that will record their trips automatically.

The results will be used to understand where people are trying to go in their daily lives, how they get there, and how much time and effort it takes. The results of the survey create a snapshot of how residents use the transportation system in the region. Planners will use that snapshot to guide their plans for future transportation improvements.

Each household invited to the survey represents thousands of other households, with similar demands and needs in nearby neighborhoods that were not selected. A prompt response to the invitation ensures that each household’s experiences are reflected in the results and is the best way to help the survey succeed.

For more information about the survey visit TriadTravelCounts.com


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