If the City wants the survey results to reflect the City population, why is it allowing voluntary participation?

The City wants to be as inclusive as possible in soliciting input from City residents, which is why is it allowing voluntary participation though the online version of the survey. The results of these voluntary surveys will be provided separately to the City Council.

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1. Why is the City surveying City residents?
2. What is in the survey?
3. What is the last time the City conducted a survey?
4. What will the City do with the results?
5. How many surveys were distributed?
6. How did the City determine who received a survey in the mail?
7. How will the City ensure that the results reflect the views of all City residents?
8. If the City wants the survey results to reflect the City population, why is it allowing voluntary participation?
9. Is the survey for voluntary participants the same as the surveys that were mailed?
10. Why do I have to provide such information as gender, race, income bracket, age, etc. on the survey?