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October 17, 2023 - October 19, 2023
8:00 AM - 5:00 PM
FTCC Transportation Technology Center, Rm 207
4255 N. Patterson Ave.

Winston-Salem, NC 27105
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Public Information & Warning (L-105) (3 day course)

Tuesday, October 17, 2023

This course is limited to Public Safety and Emergency Services personnel and Healthcare leadership ONLY. You must attend all 3 days of the course to get certificate of attendance. Pre-registration is REQUIRED. To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/emergency response. Selection Criteria: This course is intended for newly appointed emergency managers from Federal, state, local, tribal, territorial, and emergency management agencies, and prospective professionals transferring from another discipline to emergency management. This class replaces the G290 Basic PIO and is required for advanced PIO classes in FEMA’s Master Public Information Officer Program

Course Objectives

  • Using the strategic communications planning model, develop a public awareness campaign (95%)
  • Using the strategic communications planning model, develop an incident communications strategy (5%)
  • Indicate the purpose of a public awareness campaign
  • Identify the steps in developing a public awareness campaign
  • Develop a strategy for an awareness campaign on a selected topic
  • Change the method of developing a plan to follow the 8-step StratCom process
  • Demonstrate the role and function of the PIO in both day-to-day emergency environments
  • Compare actions PIOs can take to work with the news media during day-to-day and emergency situation
  • Describe different public information written products
  • Apply effective news release writing guidance
  • Adapt or repurpose written media products for social media
  • Describe what types of impressions specific body language might convey during an interview
  • Identify elements of an interview the PIO should consider ahead of time
  • Identify steps a PIO needs to take to prepare for and conduct a news interview
  • Demonstrate effective techniques for on-camera interviews

Mission Areas

  • Common


  • Emergency Management

Primary Core Capability

  • Public Information and Warning
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